The art of show card writing engaged creative artists in the United States and Canada during most of the 20th Century. When technology took a foothold towards the end of the century, most sign writers, rather than continue in an unviable business relied on their transferable skills to find new occupations. If tastefully done hand lettering offered the advantage of personalized design which also made it eye catching.
Hand lettering offered the advantage of personalized design.
Tradesmen painted or penned, logos, letters and illustrations directly on the 14 ply 22 x 28 coloured card stock suitable for limited quantities. Sign artists used a similar approach with banners, plywood, and plastic sheeting also traditional mediums.